UI Design
Streamlined Success: Supermetrics' Site Makeover
Project Overview
In our collaboration with Supermetrics, a key player in the marketing analytics industry, we were tasked with overhauling critical pages on their site, such as the homepage, listings, and about pages.
As the lead UI designer on the project, I meticulously followed provided guidelines while pushing the boundaries to digitally transform the website's aesthetic. This was essential to align with the latest design trends and effectively cater to Supermetrics' target audience, which represents a significant 15% of the global online ad spend.
Recognising the outdated nature of the previous site, our focus extended to a streamlined approach, ensuring that the design updates not only met contemporary standards but also facilitated an enhanced online presence for Supermetrics within the global landscape of online advertising.
In my role, I created and designed a variety of visual elements, ranging from designing informative infographics to crafting complex visual diagrams. This multifaceted responsibility not only required a keen eye for aesthetic appeal but also a deep understanding of conveying complex information in a visually compelling manner.
Moreover, I collaborated closely with a team of animators, working hand-in-hand to bring our collective vision to life. This collaborative effort involved seamlessly integrating static designs into dynamic animations, adding an extra layer of engagement and interactivity to our visual storytelling. Through this collaborative process, we aimed to enhance the overall impact and effectiveness of our visual communication strategies.
